Email Marketing Copywriter Job at Rishabh RPO, Washington DC

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  • Rishabh RPO
  • Washington DC

Job Description

Job Description

A Randstad client in Washington, DC is seeking a creative and performance-driven Email Marketing Copywriter to craft compelling email content that drives engagement across marketing campaigns, lifecycle journeys, and transactional touchpoints. This role requires a strategic thinker who can adapt brand voice for diverse audiences, write impactful subject lines and preheaders, and collaborate with cross-functional teams to shape cohesive email experiences that align with campaign objectives and performance goals.

Key Responsibilities:

  • Write clear, persuasive, and on-brand email copy for marketing, transactional, and lifecycle communications
  • Develop subject lines and preheaders that increase open rates and user engagement
  • Adapt tone and messaging to resonate with various audience segments
  • Collaborate with designers, CRM managers, and strategists to deliver cohesive and effective email content
  • Ensure copy aligns with campaign goals and brand standards while maintaining a balance between creativity and performance
  • Apply storytelling techniques that capture attention and encourage user action
  • Incorporate accessibility best practices into email content
  • Leverage knowledge of email platforms (e.g., Salesforce Marketing Cloud) to optimize message format
  • Use performance metrics to inform content improvements
  • Support copy needs across all stages of the customer journey

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