Job Description

The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories etc. in North America and Globally, in stores and online under the brand names of The Children's Place, and Gymboree.

It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them – if this sounds like you, we cannot wait to hear from you!

We are hiring a Sr. Director, Lifecycle and Retention Marketing, a strategic and hands-on leader to help reshape the future our iconic brands – The Children’s Place and Gymboree. You’ll report to and partner closely with our SVP of Marketing and oversee CRM, Loyalty programs and customer service, aiming to drive customer acquisition, enhance lifetime value, and foster brand loyalty. The ideal candidate will possess a robust background in lifecycle marketing and a passion for delivering exceptional customer experiences. In this role, you will collaborate closely with cross-functional teams such Integrated Marketing, Finance, Commercial Marketing, Development teams, creative.

Key Accountabilities:

• CRM and Lifecycle marketing: Oversee the creation and implementation of personalized, cross-channel Lifecycle campaigns (email, SMS, push notifications). Lead the team to use customer segmentation to enhance engagement.
• Loyalty: Lead the development of a revamped loyalty program. Develop a marketing and communications plan to market the loyalty program in stores and online. Utilize customer insights to drive program innovation and effectiveness.
• Customer Service: Align customer service strategies with marketing objectives to ensure a cohesive customer journey. Modernize and optimize customer service solutions to meet business needs as well as improve overall experience.
• Budget Oversight: Manage budgets effectively, ensuring optimal allocation of resources to maximize return on investment.
• Cross-Functional Collaboration: Work closely with departments such as Integrated Marketing, Finance, Commercial Marketing, Development teams, creative etc. to ensure alignment across strategies and plans.
• Team Management: Lead and mentor multidisciplinary marketing teams, fostering a high-performance culture and professional growth.

Qualifications:

Experience & Education : 10+ years in marketing, with significant experience in lifecycle and retention marketing and a proven track record of leadership in DTC and Lifestyle industries.

• Expertise in CRM platforms (e.g.,Braze, Klaviyo, Salesforce), analytics tools, and marketing automation.​
• Experience in launching and managing loyalty or subscription programs is a plus.

Education : A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred.

Skills :

• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent leadership and team development skills.
• Proficiency in digital marketing and familiarity with current industry trends.
• Effective communication and interpersonal skills.

Personal Attributes:

• Innovative and creative mindset.
• Results-driven with a focus on achieving business objectives.
• Ability to thrive in a fast-paced and dynamic environment.
• Strong sense of accountability and ownership.

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